Situation or SWOT Analysis

"The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 55)

 "Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 55) Our strengths are the quality of our food and our friendly service. Our weaknesses are our limited space, so we can’t carry all of the food we would like to offer and make profit. "Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 55) One opportunity is the growing trend of mobile food trucks, and the second is that office workers are looking for something closer to work for food with a good price. And they also have the opportunity to eat comforting home food right at the office. Our threat is other food trucks, and the seasonal change in weather, forcing the change in our menus if we want to keep the customers happy. Another threat to us since we are a food truck is the thought of running out of food during the day.

Objectives

With every business, you need some sort of objective. “Under the strategic plan, the major functional departments—marketing, finance, accounting, purchasing, operations, information systems, human resources, and others—must work together to accomplish strategic objectives.” (Marketing: An Introduction for Education Management Corporation 10th Edition, Armstrong and Kotler, page 43) Our main objective is to provide the customer with fast and efficient service along with a culinary experience they will never forget. One of our goals is to make the consumer feel like they are eating home cooked meals even while they are at work. We want them to be able to relax and enjoy our food and take a break from work in a comforting manner. "These objectives should be based on past decisions about the target market, positioning, and the marketing mix, which define the job that advertising must do in the total marketing program. The overall advertising objective is to help build customer relationships by communicating customer value." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 386)

Buisness Mission Statement

“What is our business? Who is the customer? What do consumers value? What should our business be?” (Marketing: An Introduction for Education Management Corporation 10th Edition, Armstrong and Kotler, page 39) Our mission here for Home Sweet Food- food truck is to make things like how they would be made in most everyone’s home. Using fresh products like meat, vegetables, and fruits, everyday and creating a meal that would bring the customer into feeling as if they were home, away from work. We want to provide great customer service as well, like becoming a friend with our customers and offer them a friendly environment, hoping they’ll enjoy our services and want us to come back.

The shorter version of our mission is this; “Bringing you homemade meals to your work, to keep you going throughout the day and providing you a friendly service where you are the boss.”

"A mission statement is a statement of the organization’s purposes—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization." (Marketing: An Introduction for Education Management Corporation 10th Edition, Armstrong Kotler, page 39)

All other information can be found here: http://homesweetfood-foodtruck.weebly.com/ 

Week 8 EOC; My Creative Content

What I wanted to do for my creative content was to create a website through weebly.com and also design the outside of the food truck.

Edit: I wasn't able to get pictures of my food or the design of my truck, but the website for Home Sweet Food is up and running. http://homesweetfood-foodtruck.weebly.com/ 

The design of my truck though would look like a house, and the window where we would serve the food would be designed like an actual window from a house, with a little shade covering the window.

Week 7 EOC; The Pitch

Sweet Home Food Truck

The comfort of home wherever you are; Breakfast, lunch, or dinner at your work. This truck will serve medium size portion of meals so that we have enough for everyone, we will have different menus for each time of the day and will also serve a different variety of drinks; soft drinks, milk, tea, lemonade, etc. We want our service to be like family and treat our customers like family, we want them to be comforted by our food and enjoy. For breakfast, the menu will consist of coffee, orange juice, different sorts of tea, and milk; eggs, bacon, hash browns, omelets, pancakes, cereal, etc. For lunch, we’ll have a larger variety of foods and regular soft drinks, lemonade, tea and what not. The menu for lunch could consist of chicken pot pie, macaroni and cheese, Spaghetti Pie, sandwiches, Italian Chicken Salad, etc. For dinner, we’ll have some of the same items from lunch but add a few more things like, porcupine meatballs with noodles and gravy, goulash, chicken and mashed potatoes, and more.

What we really want to do is have the food ready to serve to you when you come out to get your breakfast/lunch/dinner so that you have time to enjoy it.

EOC Week 6: Me x 3 Products I Use

When I think about my life and the products I’ve used over the period of my teen life going into my young adult one, I realized there were three things I am never without. The first thing has to be my comfort, and when I mean comfort, I mean my shoes. My mother got me my first pair of Birkenstocks when I was about 13 or 14. Now these sandals are amazing in my opinion, they formed to my feet and I’ve never worn a different pair of shoe since I was introduced to them. They last a long time as long as you take care of them, and you can wear them pretty much everywhere; I’ve worn them hiking, I’ve worn them in theme parks, on the beach. Whenever I hear people complain how their feet hurt and I see that they aren’t wearing Birkenstocks, I normally tell them about the brand and how they help eliminate pain since they are the type of shoe/sandals to form to someone’s foot no matter what. I know that the shoes are pricy, but they are well worth the money.

The next thing is what I drink. I’ve never cared for water, I like milk, but since I was younger, I’ve always drank Sunkist, orange pop. It had the right taste and the right amount of fizz as silly as it sounds. I drank Dr. Pepper and Coke, but they were too fizzy for me and I didn’t like the taste of them, so I’ve never been without Sunkist. I’ve tried Crush and Fanta, but their orange taste wasn’t the same, there was a more chemical like after taste to item which was definitely a turn off, so I’ve never had to look for another brand other then Sunkist because they get it right every time I take a drink.

The last thing I use every time I was my hair is Tresemme curls shampoo and conditioner. I have naturally curly hair and since I was young, it was hard to contain the frizz that came from the curly hair. It took me a while to find this brand, but when I did, I’ve never bought anything else because nothing else really worked directly for my hair and what I needed.

EOC Week 5: Social Networks and Job Hunting

(Will Finish Later)