Monday, September 12, 2011

EOC: Week 10: What are the benefits vs the features?

The benefit of my food truck is that everything will be freshly prepared the day we go out and that we offer a different variety of things without having too much to overwhelm someone. In example to the episode of Mad Men, where the ladies were pulled into the room to try on lipstick, the one girl only wanted one shade of lipstick and didn’t want to try anything else because she already knew what she wanted. With my food truck, I want to make sure the customer gets exactly what they want that I can offer and that they will keep coming back for more of the food and the great service.

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