Week 3 EOC: My Demographics

 In society today, there are three known generations of people. Following World War II, there were 78 million people born, this generation being called the baby boomers, and the generation lasted until 1964. A year after that, the next generation was born, the Generation Xers, lasting until 1976 were 45 million people were born during this time, in the “birth dearth” following the baby boom. After that generation, the Millennials (or Generation Y) were born, 83 million children of the baby boomers, born between 1977 all the way to 2000. I was born in 1991, so I am considered to be a Millennial. “One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life." (Marketing: An Introduction for Education Management Corporation 10th edition, Armstrong and Kotler, page 17) This is where I belong, I have always been in love with technology and I always wanted the new gadget that came out, whether it be a game, phone, and mp3 player. I love the technology of the new smart phones, with all the games and apps, making the internet easier to use on the phone, it’s perfect for me.  “ “Young people want to be in control of their relationship with a brand. They want to customize and personalize.” ” (Marketing: An Introduction for Education Management Corporation 10th edition, Armstrong and Kotler, page 17) This is something I also agree with, if I can’t personalize something to my liking, I’m not going to go back to that company. “Marketers of all kinds now target the Millennials segment, from automakers to political campaigns. However, the Millennials are bombarded with marketing messages coming at them from all directions. And rather than having mass marketing messages pushed at them, they prefer to seek out information and engage in two-way brand conversations.” (Marketing: An Introduction for Education Management Corporation 10th edition, Armstrong and Kotler, page 17)

All I can say, is that I’m glad to be one of the Millennials.