Monday, August 29, 2011

Distribution

"Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 312)
Since we will be in a mobile truck, it'll be easier to distribute our products everywhere we go and hopefully gain more business by the word of mouth either in person or over the internet, since we will have a site where everyone can find out where we will be, what we serve, and what our general prices are. When serving the food, we will put everything in a biodegradable box (kinda like the boxes you would get at different restaurants, where you can place three different food items inside) with our log on it and fancy plastic silverware and different size paper cups for drinks that can be recycled.    

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