"A target market consists of a set of buyers who share common needs or characteristics that the company decides to serve. Market targeting can be carried out at several different levels." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 186) Our market strategy is to target mainly business workers, colleges, and construction workers and target men and woman from the ages of 20 – 50s mostly. "The company identifies different ways to segment the market and develops profiles of the resulting market segments. Market targeting (or targeting) consists of evaluating each market segment’s attractiveness and selecting one or more market segments to enter." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 175)
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