Price

"The price the company charges will fall somewhere between one that is too high to produce any demand and one that is too low to produce a profit." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 275) For the pricing, we wanted to make sure that everything would be affordable to the customers and I want the customer to feel like they are getting comforting foods for a low price. The different menus will have different price ranges, like breakfast would be between 50 cents (for varying fruits and whatnot) and 6 dollars. Lunch would be between 2 dollars and 8 dollars, and dinner will be between 6 dollars and 20 dollars. Desserts and side dishes will be 50 cents to 3 dollars. Drinks will be from 1 dollar to 3 dollars. There will also be available combos in some of the meals with different sorts of drinks or desserts. "Using product bundle pricing, sellers often combine several of their products and offer the bundle at a reduced price. For example, fast-food restaurants bundle a burger, fries, and a soft drink at a “combo” price." (Marketing: An Introduction for Education Management 10th Edition, page 290)