Promotion

"As consumers spend more and more time on the Internet, companies are shifting more of their marketing dollars to online advertising to build their brands or to attract visitors to their Web sites. Online advertising has become a major medium." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 466) For the first time of opening, we want to be a part of some type of fundraiser or charity event, where we will offer to donate half of our earnings to that charity or fundraiser. It'll also be a way of getting our name out to the public with our website, so everyone can look it up and see what good food we have to offer.

For a promotion, if the customer wants to order 2 or more meals from the menu, we will offer them a free drink with every meal and a free dessert of their choice. If they are a first time buyer, they will get a 15% discount off their meal. Since we are planning on staying in the area of Las Vegas/Henderson/Summerlin, every customer will receive a stamp card, and for every 5 meals that they order, they can get a free lunch.

"Finally, online marketers use viral marketing, the Internet version of word-of-mouth marketing. Viral marketing involves creating a Web site, video, e-mail, cell phone message, advertisement, or other marketing event that is so infectious that customers will want to pass it along to their friends. Because customers pass the message or promotion along to others, viral marketing can be very inexpensive. And when the information comes from a friend, the recipient is much more likely to view or read it." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 467)